The original typeface was used by John Baskerville to print a folio Bible.
His rivals of the time were intimidated by the perfection of his work, and some claimed that the stark contrasts of his typefaces would damage the eyes.
Since the original typeface had no italic cut with it, it’s rumored that renowned calligrapher Alfred Fairbank was commissioned by Stanley Fairbank to create an italic for Bembo.
Fairbank maintains that he created the type independently and then sold it to Monotype, but in either case, the metal type for an italic version of Bembo was released in 1929.
The characters are also more regular, and the rounded strokes are more circular.
Baskerville was created in 1757, and then revived by Bruce Rogers for the Harvard University Press in 1917.
Upon release, it was available in three weights, using Frutiger’s two-digit weight and width naming convention: 45 (book) /46 (oblique), 55 (text) /56 (oblique), and 75 (bold) /76 (oblique). Avenir is a relatively new typeface, but it’s become widely used. Strengths Avenir’s greatest strengths are its simplicity and balance.There are usually two camps among designers when it comes to typeface choices.One group has a handful of favorite typefaces they adapt to every design they create, believing that these handful of typefaces can be suitable for every situation.The original typeface was first used in February of 1496, though, in a 60-page book about a journey to Mount Aetna, called , written by Pietro Bembo.Francesco Griffo later cut the first italic types, for Aldus Manutius.